Ecommerce marketing works best when each channel supports the next. This...
https://sierra-wiki.win/index.php/Discount_Campaigns_Drive_Sales_but_Repeat_Rate_Drops:_Why_It_Happens%E2%80%94and_What_to_Do
Ecommerce marketing works best when each channel supports the next. This article connects acquisition, conversion, and retention to practical benchmarks like CAC, conversion rate, AOV, and repeat purchase rate